Initiative part of Clean Energy Services offering, firm aims to be 'climate positive' by 2030
Swedish retail giant IKEA will be launching a new subscription service called STRÖMMA in September as part of its Clean Energy Services offering.
In partnership with Svea Solar, the new scheme aims to bring wind and solar power to cooperating households. The furniture retailer has already partnered with Svea Solar for its solar panels – which are available in 11 markets.
“At IKEA, we want to become fully circular and climate positive by 2030, built on renewable energy and resources. We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all”, said Jan Gardberg, New Retail Business Manager, Ingka Group (which owns most of IKEA’s stores around the world).
IKEA will first launch the service in Sweden, but eventually aims to roll out the initiative globally.
Those who buy into the service will be able to buy certified electricity from solar and wind, and will also be able to use a dedicated app to track their usage.
“IKEA is a home furnishing company, and we want to make it easier for more people to live a more sustainable life at home.
Today we offer smart and energy efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage. Providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey”, said Bojan Stupar, Sales Manager, IKEA Sweden.
Since 2009, IKEA Group has invested $2.6 billion in renewable energy. In Canada, IKEA owns two wind farms in Alberta.
One farm, acquired in 2013, is located in Pincher Creek and the other, acquired in 2017, is located near Drumheller. Combined, they generate enough electricity to power 86 IKEA stores – or 41,000 Canadian homes.