Wrangler debuts lighter, tougher Toughlite denim jean line

Wrangler says its new Toughlite denim line cuts weight while boosting tear and abrasion resistance for workwear

Wrangler debuts lighter, tougher Toughlite denim jean line

Wrangler is introducing Toughlite, a lightweight update to its Cowboy Cut denim line, in 13MWZ Original Fit and 936 Slim Fit styles, the company says. Toughlite weighs 11.2 ounces compared with the original's 14.75 ounces, a reduction Wrangler says amounts to about 20 per cent. Advanced yarn technology increases tear and abrasion resistance without added weight, according to Wrangler. The 99 per cent cotton, 1 per cent elastane blend is designed for stretch with no break-in time, the company says. The line comes in four washes and is priced at $69.99 at Wrangler.com and select retailers including Cavender's and Boot Barn.